Just descriptively explaining a new product or service is usually the obvious way to go. However, not necessarily the most suitable. To fully mirror the purpose and capture the essence of our client RiseUp we had to go deeper beyond a mere description or the standard explainer video by displaying their core vision and trail their philosophy bit to bit in an artistic narrative. While also uncovering significantly tricky layers of communication to their targeted audience and the general entrepreneurial masses on the importance of an idea, and connecting. We have composed this project around one primary objective; to reflect the magnitude of Connect. Focus on using geometric shapes clarifying the context. Through back and forth analysis we concluded that such a message cannot be fully communicated without first explaining the philosophy of RiseUP as an entity, showing its impact through the entrepreneurship community and going even further to explaining the genesis of RiseUP in principle.